2007
Two brothers, one vision
Manni, 18, starts producing Punjabi music in Newcastle. Jazz steps in as manager. No connections, no industry links, just relentless demos sent out from a city far from the hubs of London and Birmingham.
Collab Creations is an independent Punjabi music label founded by brothers Jazz and Manni Sandhu — built not in a boardroom, but through years on the road, ears to the ground, and an unshakeable belief in what’s next. We champion Punjabi music and the artists carrying it forward, from every corner of the world — whether that’s the streets of Punjab, the studios of London, or anywhere in between.
We operate on a simple foundation: strong A&R, genuine relationships, and a global yet fiercely independent approach. No major label machine. No shortcuts. Just a relentless commitment to finding the right talent and giving it the right platform.
Good music and great art will always triumph over industry clout. That’s not a tagline — it’s how we’ve operated since day one.
Our track record — quite literally — speaks for itself, through hits and defining Punjabi voices in today’s scene: AP Dhillon, Akhil, Navaan Sandhu, Tegi Pannu. We don’t follow the wave. We find it first.
2007
Manni, 18, starts producing Punjabi music in Newcastle. Jazz steps in as manager. No connections, no industry links, just relentless demos sent out from a city far from the hubs of London and Birmingham.
2008
Before iTunes existed for Punjabi music, we travelled to Chandigarh, recorded, and dropped our first track independently. DIY from day one.
2012
Songs "Sona" and "Door Ni Kulne" become some of the first viral Punjabi music videos on YouTube. Huge reception across the UK, Canada, and India.
2013
Seeing the shift in the industry and deciding to take full control, Jazz and Manni formally launch the label. Manni is the first artist on the roster.
2015
After scouting talent in India, the label releases a compilation showcasing the next generation of Punjabi artists. Akhil's "Gani" becomes one of the biggest songs of the year.
2018
A string of successful releases follows. Navaan goes on to become one of the biggest acts in Punjabi music.
2020
One of the only labels to work with AP Dhillon before his global rise. We spotted it. We released it.
2021
"Into You", "Schedule", "Fully Loaded", "Untouchable" — a run that announced Tegi as a force to be reckoned with.
2023
A joint album between Tegi Pannu and newly discovered Sukha. A statement project that showed the label's power to build and pair talent.
2025
The search never stops. Watch this space.