WHO’S THAT GIRL? – SUKHA | MANNI SANDHU

WHO’S THAT GIRL? – SUKHA | MANNI SANDHU

Music Video
CHINNA – CONFESSIONS (OFFICIAL VISUALIZER)

CHINNA – CONFESSIONS (OFFICIAL VISUALIZER)

Music Video
JDP – TEGI PANNU | MANNI SANDHU (OFFICIAL MUSIC VIDEO)

JDP – TEGI PANNU | MANNI SANDHU (OFFICIAL MUSIC VIDEO)

Music Video
WHO’S THAT GIRL? – SUKHA | MANNI SANDHU

WHO’S THAT GIRL? – SUKHA | MANNI SANDHU

Music Video
CHINNA – CONFESSIONS (OFFICIAL VISUALIZER)

CHINNA – CONFESSIONS (OFFICIAL VISUALIZER)

Music Video
JDP – TEGI PANNU | MANNI SANDHU (OFFICIAL MUSIC VIDEO)

JDP – TEGI PANNU | MANNI SANDHU (OFFICIAL MUSIC VIDEO)

Music Video

Who We Are

Collab Creations is an independent Punjabi music label founded by brothers Jazz and Manni Sandhu — built not in a boardroom, but through years on the road, ears to the ground, and an unshakeable belief in what’s next. We champion Punjabi music and the artists carrying it forward, from every corner of the world — whether that’s the streets of Punjab, the studios of London, or anywhere in between.

We operate on a simple foundation: strong A&R, genuine relationships, and a global yet fiercely independent approach. No major label machine. No shortcuts. Just a relentless commitment to finding the right talent and giving it the right platform.

Good music and great art will always triumph over industry clout. That’s not a tagline — it’s how we’ve operated since day one.
Our track record — quite literally — speaks for itself, through hits and defining Punjabi voices in today’s scene: AP Dhillon, Akhil, Navaan Sandhu, Tegi Pannu. We don’t follow the wave. We find it first.

Collab Creations · Our Journey

2007

Origins

Two brothers, one vision

Manni, 18, starts producing Punjabi music in Newcastle. Jazz steps in as manager. No connections, no industry links, just relentless demos sent out from a city far from the hubs of London and Birmingham.

2008

First Release

First independent release via 7digital

Before iTunes existed for Punjabi music, we travelled to Chandigarh, recorded, and dropped our first track independently. DIY from day one.

2012

Viral Moment

Manni's debut album My Time — millions of views

Songs "Sona" and "Door Ni Kulne" become some of the first viral Punjabi music videos on YouTube. Huge reception across the UK, Canada, and India.

2013

Founded

Collab Creations launches

Seeing the shift in the industry and deciding to take full control, Jazz and Manni formally launch the label. Manni is the first artist on the roster.

2015

Breakthrough Signings

Welcome to the Future — introducing Akhil, Jordan Sandhu & Hustinder

After scouting talent in India, the label releases a compilation showcasing the next generation of Punjabi artists. Akhil's "Gani" becomes one of the biggest songs of the year.

2018

Artist Signing

Navaan Sandhu joins the label

A string of successful releases follows. Navaan goes on to become one of the biggest acts in Punjabi music.

2020

Early Discovery

AP Dhillon & Gurinder Gill — "Majhail"

One of the only labels to work with AP Dhillon before his global rise. We spotted it. We released it.

2021

Artist Signing

Tegi Pannu — back-to-back hits

"Into You", "Schedule", "Fully Loaded", "Untouchable" — a run that announced Tegi as a force to be reckoned with.

2023

Collab Project

Sukha x Tegi — Switchin Lanes

A joint album between Tegi Pannu and newly discovered Sukha. A statement project that showed the label's power to build and pair talent.

2025

Next Up

Param — the latest discovery

The search never stops. Watch this space.

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